The subtitle of Switch: How to Change Things When Change Is Hard (Broadway Business, 320 pages, $26) says it all.The book, by Chip Heath, a professor at … If their answer is no, then you’ll have to work hard to show them that they should aspire to a different self-image. Most of the time, I describe that process as a framing process. Switch sets out to make it easier to accomplish change in your organization, and your life. Switch asks the following question: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?The primary obstacle, say the Heaths, is a conflict that’s built into our brains. When you think about the people whose behavior needs to change, ask yourself whether they would agree with this statement: “I aspire to be the kind of person who would make this change.” If their answer is yes, that’s an enormous factor in your favor. If you are in the role of a “change agent” this book is your manual. Please note: This is a companion to the book and not the original book. Switch: How To Change Things When Change Is Hard I have been touting Chip and Dan Heath’s book Switch for some time now, so it I thought I ought to actually write about why. Switch: How to Change Things When Change is Hard (review) Can you get families to eat healthier food, delinquent students to start showing up on time, businesses and governments to save millions of dollars by buying smarter, all by learning one set of concepts? When is change easy? Switch by Chip Heath and Dan Heath| Key Takeaways, Analysis & Review Switch: How to Change Things When Change Is Hard (2010) is about how to bring about change in an organization.… One of the things that my friends and colleagues call me is a change agent -- that is like a catalyst I help drive changes into organizations. Chip & Dan Heath think so. This is a book to help you change things when change is hard. Maybe you want to help your brother beat his gambling addiction. We'll consider change at every level—individual, organizational, and societal. Maybe you need your team at work to act more frugally because of market conditions. Switch: How to Change Things When Change Is Hard .