Please fill out this field with valid email address. By subscribing, you agree to our Sasha Plavsic founded Ilia Beauty in 2011 and continues to be a key leader of the business in her role as Creative Director. Later in the year, Ilia plans to break out from its cream-based naturals that are so common and delve into gel-based formulations, and in the fall, plans to launch more eye products. LinkedIn WhatsApp Email Print Talk Ilia lipsticks. And as of August 2019, Silas Capital has invested millions of dollars in Herbivore, as Cosmetics Design reported. “The client that’s buying clean color is well informed and comes from natural skin care, and what’s more important to a skin care client than their skin? “With Lynda on board, product, distribution, figuring out how to do this side of the business, I feel really confident and like we have good resources — as far as the direct-to-consumer side…it’s very attractive to see what Silas has done.” The firm is invested in Boll & Branch, Casper and Dos Toros. November 27, 2020 We believe in skin that looks like skin—and radiance that comes naturally. vOut = vOut.toLowerCase(); There are 800+ professionals named "Plavsic", who use LinkedIn to exchange information, ideas, and opportunities. Plavsic was born and raised in a rural setting thirty minutes outside of Vancouver. Business & Financial, ILIA Beauty founder Sasha Plavsic made sure her company hit all three marks. Silas Capital has invested in clean makeup brand Ilia Beauty. “Linda was like, ‘I see you guys more as complexion’ and I was like, ‘No, no, no, we’re lip’ and she was like, ‘I don’t think so,’ and that was the kickoff where she was like, ‘We need new foundation,’ and I was like, ‘OK,'” Plavsic said. LinkedIn WhatsApp Email Print Talk Ilia lipsticks. “The digital front for us is really exciting and we don’t know much about it in the sense that we haven’t explored it, so that’s something I’m really excited to go after as well.”. dataLayerNews.related_tags = sanitize_gpt_value2("clean beauty, capital, Investment, R&D"); Like Plavsic, current Ilia CEO Lynda Berkowitz (who’s been with the brand since 2016) welcomes the investors’ backing “I am thrilled to partner with Ken Suslow and the Sandbridge team, as well as work together again with Brian Thorne at Silas Capital,” she says. There are 800+ professionals named "Plavšić", who use LinkedIn to exchange information, ideas, and opportunities. Silas ... Ilia was founded by Sasha Plavsic and her brother, Zachary, who developed a line of clean makeup products. Silas ... Ilia was founded by Sasha Plavsic and her brother, Zachary, who developed a line of clean makeup products. | Data Sheet. This naturally-derived ingredient according to ISO 16128 will support you with... Free newsletter The mascara has turned out to be a surprise hit, Plavsic said. “We increased our distribution by about 25 percent last year.”. View the profiles of professionals named "Plavšić" on LinkedIn. Consultez les profils des professionnels dénommés “Plavšić” qui utilisent LinkedIn. Terms of Use. Plavsic was born and raised in a rural setting thirty minutes outside of Vancouver. Subscribe Sasha Plavsic | Laguna Beach, California | Born in Vancouver and raised in a rural, ocean-side setting just outside the city, Sasha has always been close to nature. Free newsletter “We’ve never really done any marketing, nor have we done advertising and apparently we’ve come pretty far without [that],” Plavsic said. Asian skin tones often present a challenge for cosmetics manufactures so; we created a special brochure with a shade chart dedicated to Asian skin tones... TRI-K Industries Inc. | 02-Nov-2020 For Ilia, which has built out both its product assortment and its retail distribution over the past several years, the Silas investment should help grow the company’s direct-to-consumer business. Plavsic will remain on board with the business, as will chief executive officer Lynda Berkowitz, who joined the business in 2016 after working at brands like Bobbi Brown, Too Faced and Perricone.