Business Impact Index Launched in 2018, the MMA SMARTIES Business Impact Index (BII) is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers, brands and technology enablers that drive significant business impact through mobile first campaigns. Market impact The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, spanning nearly fifty countries around the world. While achieving the above touchstones are instrumental to success, it is critical to remember that across all entries in all categories, the work must have mobile at its core. mCommerce Unlike profit-making enterprises, association event marketing efforts on prospective (and existing) clients, associations have a number of target markets including members, exhibitors, and sponsors. Please refer to the categories page for the list of Business Unusual 2020 awards. Location Based Targeting Founder @ Scale Computing, @ Corvigo. What Are The Steps Of Video Post-Production. Our new Digital Marketing Expert program is designed for seasoned professionals ready to take the next step in their career. Our aim is to create one of South Africa's largest digital case study hubs, where we can provide credible benchmarking for the South African marketing community to work with when implementing digital at the epicentre of their Marketing Mix. Peter Fuller Founder. New Advanced Digital Marketing Certification. Mobile Marketing Association Marketing and Advertising New York City, NY 20,424 followers Architecting the future while relentlessly delivering today's business growth. … Mobile or Tech integration, Objective Achieved Unique mobile media types ANA training provides world-class learning opportunities on a multitude of topics, from data and marketing analytics to copywriting to the latest in digital marketing. MY SMARTIES PITCH, A virtual presentation pitch, Judges Voting by marketer only jury panel. Winners are chosen by some of the best marketing minds across the globe. The announcement: The Mobile Marketing Association (MMA), the leading global association for the mobile marketing industry, today … The Mobile Marketing Association appoints Moneka Khurana and Namita Ved to key roles. App, Learn More about the MMA SA SMARTIES Categories, 20% Results Lead Generation / Direct Response / Conversions A single campaign can enter up to 3 different categories and across any of the four core pillars: The supporting presentation should provide an overview of the campaign: MY SMARTIES PITCH, A virtual presentation pitch. Entrants with different campaigns can be shortlisted in the same category. Innovation 1 Senior Brand Marketer per MMA Member company will be invited to judge the preliminary round. The SMARTIES Celebration of Talent honours global innovation, creativity and success by showcasing each year’s most effective mobile campaigns. 16 November 2020 – 22 November 2020/23 November "My Smarties Pitch" released. Find a startup job Create job alert. With the help of our generous partners, the MMA SA SMARTIES ENTRIES will be fully sponsored this year, and as a result we have been able to: This year's MMA SA Smarties Awards will be split into 3 phases: Preliminary qualifying stage for both Core Smarties and our new "Business Unusual 2020" categories. BOULDER, Colo., July 18, 2006 (PRIMEZONE) -- The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the members that have joined the association … Privacy Policy, Australian Marketing Conferences and Events - June 2018, Australian Marketing Conferences and Events – March 2020, Australian Marketing Conferences and Events – February 2020, Australian Marketing Conferences and Events - May 2018, Australian Marketing Conferences and Events - March 2019, SEO And SEM Strategies For Online Marketers, 5 Factors For A Digital Transformation In SMEs. The campaigns entered will have an eligibility period of December 2019 – 9 November 2020. Our members represent the entire mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators, and others. After the pitch sessions the judges will debate the merits of each of the finalists and will vote to award Gold, Silver or Bronze SMARTIES Awards to the most deserving campaigns in each category. Data/Insights (New), Social Responsibility A summary of the business challenge and campaign objectives, Business Unusual Voting Platform will determine campaigns shortlisted from votes calculated on the platform. Mobile Marketing Association Board Member and AdWeek Executive Mentor. Customer Experience Look out for a new category - Data/Insights, Use of customer data that played an integral role in the development and execution of a campaign to target, engage or develop a meaningful relationship with a specific audience or community, Brand Awareness Product / Services Launch, Mobile Gaming, Gamification & E-Sports A SMARTIES Award winner has demonstrated power over the medium — effectively weaving together a great idea, compelling creative and air-tight execution — to deliver significant business impact. Target audience The top scoring 160 entries across the 16 Smarties categories will be shortlisted to be submitted to the MMA Global SMARTIES Entry Platform. Get notified when Mobile Marketing Association posts new jobs. The MMA's mission is to accelerate … Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that, brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing… Context, How execution achieved results It honours work from around the world that significantly delivers tangible business impact for clients through mobile-first campaigns. Mobile Marketing Association hasn't added any jobs yet. To recognise this, we have launched our Business Unusual Categories for 2020. The SMARTIES AWARDS 2020 is excited to celebrate the creativity and innovation many of our local brands have been able to demonstrate this year, producing campaigns that were creatively agile during what has been a very unusual time. The top 160 unique entries will go through, Successful companies will be notified via email and asked to complete a more detailed Campaign overview via Smarties MMA global platform. Tech Innovation The 4 top scoring entries in each of the 16 Smarties categories will become category finalists and agency/brand representatives will be invited to present their campaign to the panel of judges in a virtual presentation, the MY SMARTIES PITCH. As we continue to honour the mobile marketing community by celebrating the best work of the last 12 months, it also is important to celebrate and acknowledge how brands are creating innovative campaigns to connect with their customers and pivoting their businesses to help fight the coronavirus spread. Association Event Marketing: 8 Strategies to Market Association Events Associations events face a number of unique marketing challenges. With that in mind, we have added 5 new awards devoted to campaigns produced during the pandemic. Mobile App Each entrant can submit an unlimited number of campaigns. 17 Nov 2020 DMA Board Elections 2020: Voting Now Open The DMA has one place available on the Board this year.