The effectiveness of interactive communication depends on several elements, including message, sender, receiver, medium and feedback. What communication models do you know about already? Sereno and C.D. The interactive model of communication(see Figure 1.2)expands our understanding of the communication process by taking into account that messages flow back and forth from the receiver. New experiments in interaction design are evolving on a daily basis. Message: Message is … For example, your instructor may respond to a point you raise during class discussion or you may point to the sofa when your roommate asks you where the remote control is. Thousand Oaks, CA: Sage. The first two models we will discuss, the transmission model and the interaction model, include the following parts: participants, messages, encoding, decoding, and channels. Encoding is the process of turning thoughts into communication. But, interactive model is mostly used for new media like internet. The roles of sender and receiver in the transaction model of communication differ significantly from the other models. Interactive Model of Communication Interactive model or convergence model is similar to transactional model as they are both two way communication model. The interactive or interaction model of communication, as shown in Figure 2.2.2, describes communication as a process in which participants alternate positions as sender and receiver and generate meaning by sending messages and receiving feedback within physical and psychological contexts (Schramm, 1997). Gesture, touch and body language were the earliest forms of communication. Initial interactions with people tend to be more highly scripted and governed by established norms and rules, but when we have an established relational context, we may be able to bend or break social norms and rules more easily. The sender is the radio announcer who encodes a verbal message that is transmitted by a radio tower through electromagnetic waves (the channel) and eventually reaches your (the receiver’s) ears via an antenna and speakers in order to be decoded. Psychological context includes the mental and emotional factors in a communication encounter. Urbana, IL: University of Illinois Press. Examples of perfected usability include the chopstick, the corkscrew and the paper clip. Interactive model III. Barnlund, D. C. (1970). Although the transmission model may seem simple or even underdeveloped to us today, the creation of this model allowed scholars to examine the communication process in new ways, which eventually led to more complex models and theories of communication. Shannon, C. and Weaver, W. (1949). An important consideration in the development of any modern user interface is its interactivity. Figure 2.2.1 The linear model of communication. For example, you may realize you’re hungry and encode the following message to send to your roommate: “I’m hungry. The interactive model takes physical and psychological context into account. Rhetoric is the effective use of language. Interactive model. Linear Model of Communication It is a simple one way communication model. "A profile of the interactive communication professional foundations, current trends and perspectives", http://www.businessdictionary.com/definition/interactive-communications.html, Master's degree in Interactive Communications at Quinnipiac University, https://en.wikipedia.org/w/index.php?title=Interactive_communication&oldid=942106590, Creative Commons Attribution-ShareAlike License, This page was last edited on 22 February 2020, at 17:12. Figure 2.2.3 The transaction model of communication. It now allows for a feedback element because after a message is encoded and sent to the decoding receiver, the roles then reverse and the receiver encodes and sends a response to the original sender who has now turned receiver. Physical context includes the environmental factors in a communication encounter. Once human cognition and thought evolved, varieties of language and communication increased exponentially. Social context refers to the stated rules or unstated norms that guide communication. Quick Summary: Linear models explain one directional communication processes.