Encouraging and facilitating word-of-mouth marketing helps you break down trust barriers by relying on influential customers willing to talk about your company. The disadvantage of word of mouth marketing here can be that negative word-of-mouth about the brand can cause an adverse impact on community & results. Build Brand’s Social Proof. When a customer experiences a product or a service, and recommends the product or the service to someone else, orally or via written communications, then that is known as Word of mouth marketing or WOM marketing or WOMM.. Word of mouth marketing can be both – good or bad. Word-of-mouth advertising is when customers help promote your company and products by telling others about them. Word-of-mouth marketing, often called WOMM by those in the business or marketing world, is one of the most effective ways of marketing a brand, a business, or a product. Some of the disadvantages include that the decisions are more dependent on relations with those in positions of power. Persuading consumers to try new products and services is one of the biggest challenges small businesses face. Most marketers try to measure its effectiveness by counting the number of all recommendations and discussions for any given product or the company as a whole. Pros & Cons of Word of Mouth Marketing. Nancy Wagner is a marketing strategist and speaker who started writing in 1998. 4. Word of mouth referrals come with built in levels of trust that ensure higher conversion rates and better returns, making it a great 'low hanging fruit' marketing hack. Word of mouth certainly has its benefits. Word of mouth marketing definition. In cases where your company establishes strong word-of-mouth advertising, this can have a positive effect on your business if the word-of-mouth generated is positive. Word-of-mouth marketing differs from natural word-of-mouth references to a company's products and services in how it may come as the result of a promotion… The common misconception is that word-of-mouth marketing is hard to measure effectively. Pros & Cons of Word of Mouth Marketing … Word-of-mouth Marketing Is Directly Measurable . Thus word of mouth is a free advertising process where the product is self advertised through the word of the clients. Far too little attention is given to good old fashioned word of mouth. A “word of mouth” promotion system is fairly self-explanatory. Most companies focus on sexy marketing strategies like paid advertising (PPC), social media likes, tweets & follows, and organic search The decisions are not determined by what skills, experience, or ability the individual possesses. When customers become your brand advocates, they will help you build trustworthiness, reliability, proof of authenticity, and credibility for your brand. If your marketing venture clicks and wins over some hardcore fans, the free advertiser will start working and your sales will start increasing.