It’s truly native!”. For some reason, online audiences respond very well to explanatory screenshots. 5. But despite their solid reputation in the community, they are still working on nurturing their fans while growing new ones through their social media efforts. Every so often, Clue will also display a pop-up with statistics about how symptoms compare to the rest of Clue’s users to help women see if what they’re experiencing is normal or might require medical help. They also reveal how to create some of their own recipes. This prevents women from needing to do additional research outside of the app. For example, a pizza delivery shop can share a digital photo of a pie as it comes out of the oven. Here are a few examples of companies getting it right.1. Posting the expression “feeling like a box of budgies” with a photo of a nest box filled with fledglings will help to communicate positive thoughts. Nonetheless, many tend to completely forget about content diversity. For instance, they’ve implemented Alexa skills so consumers can ask about recipes and measurements while in the kitchen. Videos are a hot topic in content marketing, and Lake Elmo Inn has mastered it by showcasing the expertise of their internal chefs. Betty Crocker continues to assert itself as one of the most helpful home cooking brands in the industry through making sure they stay in consumers’ kitchens — whether as a cookbook or a digital assistant. In the age of YouTube, many people find it easy to dismiss podcasts as relics from the iPod era; however, marketing analysts report that podcast subscribers tend to become loyal clients and customers. Whether it’s a special discount, emotional video, witty tweet, or thoroughly researched and credible article, quality content will give your brand an edge over competitors and help you better connect with your audience. “… it’s the first brush with Hollywood celebrity and ‘a big pivot’ in its marketing,” said Stuart Aitken of Kroger’s analytics firm for AdWeek. Content marketers know that every text article they publish should have at least one picture, and this is due to the fact that most netizens will only click on images. For example… Check out our Instagram. Some of it’s great, some of it’s awful and a ton of it dwells somewhere in between — a sort of content purgatory if you will. This is another content idea that works amazingly well. Get the complete guide to building a social media strategy and creating content for social, plus 6 awesome examples to inspire your next post. It’s a smart place to be when Instagram is a visual platform that boasts ideal, but often false and unattainable, versions of beauty. Copy editor Karla Wennerstrom chose this video because though the video doesn’t hide that it’s sponsored content, it “goes at it in a really fun and unscripted way,” she says. Five stars. We make bikes to help you get there.” This mission is central to their brand identity that is evident as soon as you enter their website or social medi… So we’re gonna do that.P.S. The following list of examples of real-life content curation is meant to inspire thoughts and hopefully discussions about what content curation really is and how it can and should be used! And they also comment on societal and political issues. Ok, let’s start with something from the social media world. Even if you’re sending emails to subscribers who have not yet become customers, sending special offers and content that they read (make sure to measure your CTR) can prove your company’s value. Laura called out Lake Elmo Inn’s “Inside Scoop” video series on Facebook, which features the restaurant’s chefs walking viewers through step-by-step instructions of a cooking technique such as making the perfect hardboiled egg, the best method for cutting onions, or how to peel fruit. In this post, we’re going to take a look at 7 amazing content curation examples that you can draw inspiration from, along with some best practices to keep in mind when creating your own curation strategy. Dictionary.com attracts and nurtures users by offering educational content about the English language. And it’s refreshing to see a brand highlight an OK-ish review and do so with tasteful humor. For example, a cartoon that makes fun of long-winded meetings that get nothing accomplished can be great for a company that delivers office supplies. Some of it entertains while some educates, and some tell emotional stories or help improve consumers’ wellbeing. Creating content isn't always a walk in the park. These examples prove that you don’t need a large marketing budget to amplify your content and promote your brand’s message. “Watching Jeff Goldblum do just about anything is a home run, but the famously tactile and expressive actor is particularly perfect exploring all aspects of cooking here.”. So I ride for her.”. I’m sure every content marketing writer in America says this,” Senior Writer Jodi Rogstad comments. For example, to your staff through training, or to your customers by providing insights on how to get the most out of your product. If everyone else is making sours and milkshakes, someone’s gotta make ales and lagers that taste like beer. The following examples are great picks because they all demonstrate at least one outstanding quality of content curation, and together they showcase a cross-section of distribution channels and topics. How are marketing leaders in the industry making the most of virtual events? In the “Debt Reduction” section (pictured below), the content is a two-minute video that provides easy-to-understand tips. What is interesting about comic strips and cartoons is how much of an impact they have when they are related to the B2B world. That being said, there are plenty of tools out there to make creating content much easier. A mobile app development firm could publish a screenshot of a future project as it is being coded along with notes and explanations. Head Office In addition, it’s an excellent showcase of Fidelity’s expertise and trustworthiness as a service that can help. Examples of digital content creation. “Their email nurture campaign is excellent,” says Brittney Domeier, Client Success Manager. “For me, Seth Godin’s blog is required reading. Long known in the industry, Seth is an accomplished teacher and author on marketing and writing (and has even earned a spot in the Marketing Hall of Fame). https://t.co/NSQdnlz42w pic.twitter.com/WeGRpt85ih, — Summit Brewing (@summitbeer) August 10, 2018.